Cf Lifestyle is a boutique agency specializing in the representation of high-end European interior design brands, with a focus on curating collections that blend elegance, contemporary aesthetics, and timeless appeal. Our portfolio showcases only the finest products that embody exceptional craftsmanship, thoughtful design, and enduring quality—hallmarks of the renowned Scandinavian style.
We collaborate with premium brands that share our vision for sophistication and functional beauty, providing interior designers, architects, and retailers access to exclusive pieces that enhance spaces with subtle luxury. Our carefully selected brands reflect the essence of modern European design, offering timeless solutions that seamlessly fit into both residential and commercial projects.
Who is behind the agency?
Carla Franchetti is the founder of CF Lifestyle, bringing years of expertise in business development, sales, and project management across various international markets. With a deep passion for aesthetics, decorating spaces, and a talent for curating timeless design, Carla has successfully merged her business acumen with her love for interior design. Her extensive network of contacts, cultivated both in Sweden and internationally, allows her to bridge the gap between premium European brands and discerning clients worldwide.
Now based in Gothenburg, Carla leads CF Lifestyle with a focus on representing contemporary European interior brands that reflect elegance and sophistication. Her work transforms spaces into havens of comfort and beauty, guided by her passion for design and an eye for timeless aesthetics.
“I founded my lifestyle agency after years of working in business development, project management, and sales, which have shaped the foundation of my career. But beyond the business side, my true passion lies in creating beauty and style in everything I do. My mission is to bring brands to life by merging my deep understanding of the industry with a love for timeless design. I am driven not just by the success of the brands I represent, but by the joy of transforming spaces and helping others experience the elegance and inspiration that great design can offer.”
- CARLA FRANCHETTI